Always Take Consideration of Your Next Move Published: 17.10.2008 | Author: kayemarks | Category: Advertising http://www.torontomapleleafsteamstore.c … eau-jersey , Business, Marketing
The best marketing is the kind that鈥檚 always thinking one step ahead.

This doesn鈥檛 mean that you have to always be planning for the future, though I do think this can be an effective thing to do. Instead I鈥檓 talking about the idea of always framing what you鈥檙e doing by what you plan on doing next.

Here鈥檚 a good example. Let鈥檚 say that you want to promote a new product that鈥檚 going to be coming out soon. So what exactly do you do with your marketing? First you go with shorter messages using posters or postcards to let people know that it鈥檚 going to be coming out soon. You get the products name out there without too much detail, because the details aren鈥檛 important just yet.

Next you move up to brochures giving those very details. You let people know just a little more, and then just a little more again. Slowly but surely you expand your marketing scope by building upon the information that鈥檚 already been released, making sure that everything is connected with what you鈥檝e already done.

You can only accomplish this if you鈥檝e taken the time to plan ahead so you know what you鈥檙e going to need.

Doing this leads to a number of different positive impacts. The first is the strength it gives to your overall marketing. Because you鈥檝e connected all of your marketing, and built each marketing push off of the success of the previous one, you鈥檙e able to generate a lot more excitement and attention than you normally would. You鈥檙e making sure to get the most out of every part of your marketing.

All of your marketing becomes stronger due to the connections between each of them. The success of one form of marketing increases the odds of success with another.

This also lets you save money by getting your commercial printing done in larger orders. Rather than do each marketing campaign separately you can plan out multiple marketing pushes together, and saving on commercial printing by having larger orders. After all, when it comes to bulk printing the more you print the more money you save per advertisement printed.

You鈥檒l also find the benefit of having stronger marketing because you鈥檝e had more time to spend on it. The more time you spend doing anything the better the end results will always be. If you take the time to combine your marketing like this you can be sure that every type of marketing you get done is that much stronger due to the extra time you spent perfecting it.

All marketing will be improved by better organization and more time spent making it as good as it can be. It doesn鈥檛 matter what type of marketing you鈥檙e doing, if you put the right amount of time and attention into it, you鈥檒l end up with a very powerful advertising push.

Kaye Z. Marks is an avid writer and follower of the developments in the commercial printing industry and its benefits for small to medium-scale businesses.

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Yang Jiayu (1st R) of China competes during Women's 20km Race Walk on Day 10 of the 2017 IAAF World Championships in London, Britain, on Aug. 13, 2017. Yang Jiayu won the gold with 1:26:18. (XinhuaWang Lili) Yang Jiayu (1st R) of China competes during Women's 20km Race Walk on Day 10 of the 2017 IAAF World Championships in London, Britain, on Aug. 13, 2017. Yang Jiayu won the gold with 1:26:18.(XinhuaWang Lili) Yang Jiayu of China celebrates as she racing to the finish line during Women's 20km Race Walk on Day 10 of the 2017 IAAF World Championships in London, Britain, on Aug. 13, 2017. Yang Jiayu claimed the title with 1:26:18.(XinhuaWang Lili)

LONDON, Aug. 13 (Xinhua) -- Yang Jiayu won the women's 20km race walk to earn China their second gold medal at the IAAF World Championships while American Allyson Felix took her 11th world career gold medal.

Usain Bolt, who suffered a shock injury on Saturday night's 4x100m relay, stole the highlight again as he appeared on the track and was presented with a framed piece of the London 2012 Olympic track by IAAF President Sebastian Coe and London Mayor Sadiq Khan.

He then walked a lap of honour to the roar of the sell-out crowd of 70,000 at the London Olympic Stadium. The emotional Jamaican super star waved to fans and finally stroke a few trademark poses.

Yang's victory in her first world championships surprised all including her better-known teammate Lyu Xiuzhi, the Rio Olympic bronze medalist and Beijing worlds runner-up. Lyu, apparently eager to catch up, was disqualified meters from the finish line.

"I feel really excited," said Yang, 21. "I started race walking at the age of 14. Now I hope to be the future of race walking in China."

Earlier in the women's 50km walk, a pair of unknown Chinese athletes became the surprising medalists as Yin Hang won the silver in an Asian record time of 4:08:58 and Yang Shuqing set a personal best of 4:20:49 to bag the bronze.

The three walkers helped China climb to fifth on the final medal standings with two golds, three silvers and one bronze, behind the United States (10-11-9), Kenya (5-2-4), South Africa (3-1-2) and France (3-0-2).

Felix, 31, clocked 48.7 seconds in the second lap to lead the US quartet to the title in the women's 4x400m relay. Of her 16 world medals, 11 have been gold, while nine in total were won a.