NAIROBI Cheap Nike Air Max 97 Wholesale , Aug. 1 (Xinhua) -- Kenya named a team of 40 athletes and 11 team officials to the Athletic World Championships in Beijing as it seeks to increase its medal tally.

President Uhuru Kenyatta and First Lady Margaret Kenyatta were at the stadium in Nairobi to witness the selection. The president wished the team well and asked them to invoke the Moscow Spirit and make the country proud.

"You have been selected through merit and I hope you will make us proud. I was in Moscow with you and I appreciated the spirit and hope you will do well again," said President Kenyatta.

The team, which has past and present Olympic and world champions, is of better quality and will be ready to take on any challenge at the Bird's Nest in Beijing, when the championships start from August 22 to 30.

Kenya claimed 12 medals in the last championships in Moscow two years ago and will be seeking to improve on that record having finished fourth behind winners and hosts Russia, USA and Jamaica.

"This is a very quality team and we expect to do well. Focus on the championships ahead and not the side shows especially the negative criticicm from some people keen to potray the country as having athletes who have doped," said Jackson Tuwei, the acting Athletics Kenya (AK) President.

Kenya will face stiff challenge from Ethiopia Cheap Nike Air Max 90 Wholesale , Morocco, USA and Britain in its effort to stamp its prowess as a tower in athletics.

Kenya team:

Women: 400m - Joy Sakari, Maurine Chelegat; 800m - Eunice Sum, Janeth Jepkosgei;1500m - Fith Chepng'etich, Nancy Jepkemoi, Viola Lagat; 3,000m steeplechase - Ivy Kiyeng, Roselyne Chepngetich Cheap Nike Air Max 95 Wholesale , Virginia Nyambura; 5,000m - Viola Kibiwott, Irene Chemutai, Mercy Cherono; 10,000m - Vivian Cheruiyot, Betsy Saina, Sally Kipyego; Marathon - Edna Kiplagat, Jemima Jelegat Cheap Nike Air Max Wholesale , Hella Kiprop, Vaseline Jepkesho.

Men: Javelin - Julias Yego; 400m - Elphas Kishoyan; 800m - Ferguson Rotich, David Rudisha, Alfred Kipketer; 1,500m - Asbel Kiprop, Silas Kiplagat, Elijah Matonei; 3,000m SC - Ezekiel kemboi Cheap Air Max 97 Wholesale , Jairus Birech, Conceslus Kipruto, Brimin Kipruto; 5,000m - Edwin Soi, Emmanuel Kipsang, Caleb Mwangangi; 10,000m - Geoffrey Kamworor, Bedan karoki Cheap Air Max 90 Wholesale , Paul Tanui; Marathon - Wilson Kipsang, Dennis Kimetto, Mark Korir.


RIO DE JANEIRO, June 3 (Xinhua) -- Sporting Lisbon are considering a move for highly rated Brazilian right-back Mayke, according to the 23-year-old's agent.

Fabio Mello said he met with Sporting officials in Lisbon last week, though no concrete offer had been made.

"I had an informal meeting with them ... but there is still nothing specific," Mello was quoted as saying by Brazilian football portal Sambafoot.

Mello added that he would return to Lisbon next week for further talks with the Primeira Liga outfit.

Mayke has made 119 first-team appearances for Cruzeiro since joining the Brazilian Serie club from Siderurgica in 2010.

By Krishna Kumar Vr

BEIJING, April?28 (Xinhuanet) -- Despite an uncertain global economic climate in recent years, advertisers have been taking a generally positive attitude toward sports in Asia. Data suggest that, from jewelry retailers to automakers, major brands are doling out millions of dollars on sports advertising in the region.

GroupM, the consolidated media investment management arm of communications giant WPP Cheap Air Max 95 Wholesale , says that advertisers in India spent 92 percent more in sporting event in 2013 on sporting events than in 2008. GroupM has based its conclusions on the parameters of sponsorship, athlete endorsement and media spending.

"Total spending on sports advertising has increased from 21.49 billion rupees ($356 million) to 41.1 billion rupees between 2008 and 2013 in India. It depicts the whole story of the region," Dilip Cherian, founding partner of communication firm Perfect Relations, tells China Daily.

The same applies to Asia as a whole. In China, sponsorship accounts for some 48 percent of total sports revenue, according to a PricewaterhouseCoopers study, Outlook for the Global Sports Market to 2015.

Specialists in sports marketing believe that the rise in sponsorship spending reflects the growing wealth and spread of the new middle class in many Asian countries.

They say that the huge following for the English Premier League and European Champions League football in the region is a good indication of the size of the prize.

According to a recent report by the Organization for Economic Cooperation and Development Cheap Air Max Wholesale , the economic outlook in emerging Asia (Southeast Asia, China and India) remains robust over the medium term, anchored by the steady rise in domestic demand.

Real GDP in emerging Asian economies as a whole is expected to grow by 6.9 percent a year from 2014 to 2018.

"With the expanding economic opportunity, sports events have caught the attention of marketing professionals and advertisers. Global brands are likely to leverage the potential of the situation," says Cherian.

Besides growth in the region, it is the sheer size of sporting audiences that woos advertisers. According to various estimates by Nielsen Holdings NV, a global information company, soccer is watched by 4.1 billion fans in over 100 countries worldwide. Every four years Cheap Nike Air Max 97 Mens , the FIFA World Cup alone garners over 1.5 billion viewers.

Cricket, followed in over 25 countries, is watched by 650 million people, with the Cricket World Cup garnering roughly 200 million viewers.

Nielsen estimates that tennis has 330 million worldwide viewers, ice hockey 250 million, baseball 220 million, basketball 200 million, volleyball 150 million Cheap Nike Air Max 90 Mens , table tennis 130 million, rugby 125 million and golf 100 million.

A report by the Economist Intelligence Unit, The big league? The business of sport in China, says the opening ceremony for the 2008 Beijing Olympics drew a domestic television audience of 842 million, and more than 100 million C.